Everybody hates GMOs but everybody loves chocolate and without GMO farming chocolate will cease to exist. So to make an important point about the safety of GMO farming we created a line of chocolate called Ethos that tells the whole story. Because everybody listens to chocolate.
90% of the ocean plastic comes from just ten rivers. So when the organization that represents plastic makers came to us for an ad we gave them an answer -- clean up the ten rivers. The Alliance to End Plastic Waste was born with a 1.5 billion dollar commitment from multiple Fortune 500 Companies.
This film launched the Under Armour HealthBox -- the first Connected Fitness system from Under Armour. The strategy is simple -- technology can do incredible things for us but it can’t do everything. When smart technology and willpower come together anything is possible.
To launch Google Wallet we used a clip from one of the most famous wallet stories of all time.
People love sharing food photos online. This app turns sharing food photos into sharing actual food with those that need it most – making Foodies into Feedies.
Content at Under Armour includes covering live-events, creating social activations, supporting product launches and everything in-between. Here’s a glimpse of what we created.
Creating billboards for the world’s largest search engine is an odd experience. That’s why they had to stand out visually and keep the playful Google- spirit that makes the brand so recognizable.
FWD identifies the problems affecting the Horn of Africa (Famine. War. Drought.) and gives people a way to act – FWD the facts to everyone you know. Primarily a social media campaign, our goal was 13MM shares, the same number of people affected by the crises. In one day, it was shared 117MM times and raised of $100MM dollars.
Running barefoot is a freeing experience. Until you get a shard of glass stuck in your toe. This program highlights the benefits of Nike Free sneakers and asks the world, "What are you free to be?"
When the world's largest retailer and DreamWorks get together anything is possible. The movie "How to Train Your Dragon" got people to believe dragons exist. Our job was to get people to believe that dragons exist at Walmart. Possible? You decide.
Avaya is about making communication simpler. Showing is simpler than telling, so we created product demonstrations that actually demonstrate the products and a site that asks viewers what they want, instead of telling them what we have.
